Norton 360
with AI-powered
Scam Protection
Norton 360 plans include AI-powered Scam Protection to keep you safer from scams.
- Advanced AI outsmarts online scams
- Detects scams in texts and deepfake videos23, 33
- Norton Genie, your AI assistant, gives you real-time tips to avoid scams
AI technology to protect against advanced threats
Deepfake protection
Email protection
Text message and call protection
We’ll help you spot scam texts and block scam calls by putting proactive protection right on your phone.
- Safe SMS: AI detects text scams in messages, offering up to 10x better scam detection.3
- Safe Call: Automatically blocks scam calls or labels incoming calls as scam, spam, or a business, so you’ll know if you should answer.4
3 Based on Norton internal testing comparing SMS scam detection with Genie to the previous version without it.
4 Only available in Scam Protection Pro.
Internet browsing protection
Norton Genie, your AI-powered assistant
Our plans are now packed with AI-Powered Scam Protection.
See subscription details below.*
- 1 PC, Mac, tablet, or phone
- Antivirus, malware, ransomware, and hacking protection
- Scam Protection
- 100% Virus Protection Promise2
- 2 GB Cloud Backup4
- Password Manager
- Deepfake Protection23,33
See subscription details below.*
- 3 PCs, Macs, tablets, or phones
- Antivirus, malware, ransomware, and hacking protection
- Scam Protection
- 100% Virus Protection Promise2
- 2GB Cloud Backup‡‡, 4
- Password Manager
- Deepfake Protection23,33
- VPN
- Dark Web Monitoring§
See subscription details below.*
- 5 PCs, Macs, tablets, or phones
- Antivirus, malware, ransomware, and hacking protection
- Scam Protection
- 100% Virus Protection Promise2
- 50GB Cloud Backup‡‡, 4
- Password Manager
- Deepfake Protection23,33
- VPN
- Dark Web Monitoring§
- Parental Control‡
See subscription details below.*
- 10 PCs, Macs, tablets, or phones
- Antivirus, malware, ransomware, and hacking protection
- Scam Protection Pro
- 100% Virus Protection Promise2
- 250 GB Cloud Backup‡‡,4
- Password Manager
- Deepfake Protection23,33
- VPN
- Dark Web Monitoring§
- Parental Control‡
- Privacy Monitor
- LifeLock identity theft protection
- Stolen Wallet Protection
- Social Security & Credit Alerts†
- Credit Monitoring Coverage: One bureau3
- Up to $25,000 in stolen funds reimbursement†††
Frequently asked questions
Scams often use urgency, impersonation, and deception to trick victims into providing personal information or money. Here are common red flags:
- Unsolicited requests for personal information via email, phone, or text.
- Urgent threats (“Your account will be locked!”) or too-good-to-be-true offers (fake prizes, investment scams).
- Misspellings, generic greetings, or unusual formatting in messages.
- Unfamiliar links or attachments that lead to fake login pages or malware.
- Requests for payment via gift cards, cryptocurrency, or wire transfers.
If unsure whether a message is legitimate, consider using AI-powered Scam Protection to help identify scams before taking action.
AI-powered Scam Protection analyzes patterns, language, and behavioral indicators in messages, emails, calls, and websites to detect fraud. Norton Scam Protection uses:
- Natural language processing (NLP): Detects scam-related wording and hidden fraud patterns in text.
- Machine learning: Trained on millions of scam attempts to recognize phishing, deepfake scams, and fraud techniques.
- Real-time analysis: Flags suspicious emails, texts, and calls before they reach you.
- Beyond URL filtering: AI can spot scams without needing a malicious link, unlike traditional filters.
Norton Scam Protection and Scam Protection pro include a bundle of AI-powered scam protection tools that help identify phishing, fraud, and scams before you fall victim. Features include:
- Deepfake Protection: Automatically identifies financial scams in streaming videos.
- Safe Email: Flags phishing emails before you open them.
- Safe SMS: Detects scam texts and fake delivery notifications.
- Safe Web: Blocks phishing sites and fake e-stores before you visit.
- Safe Call: Identifies and blocks scam calls before you answer.
- Norton Genie: An AI assistant that gives you real-time tips to avoid scams
- Scam Reimbursement: Covers losses up to $10,000 for certain scams.3 (Only available with Norton 360 with LifeLock Ultimate Plus.)
Expert security advice just for you
What are deepfakes? How they work and how to spot them
Demystifying deepfakes. Learn what they are, how they’re created and used, and how to detect them to protect your identity.
What is phishing? How to spot it and avoid it
Learn what phishing is, how it works, and how to spot scams before they steal your data or money.
AI scams: What are they and how can you avoid them?
Learn about AI scams to watch out for: find out how they operate so you can be aware of potential risks.
3 Scam protection coverage as part of identity theft benefits is currently available to all customers residing in the United States, including U.S. territories and the District of Columbia, with the exception of residents of New York. Gen Digital is not a licensed insurance producer. Benefits under the Master Policy are issued and covered by HSB Specialty Insurance Company. You can find further details and exclusions in the summary of benefits.
4 Only available on Windows systems (but not in S mode or on ARM processors).
6 Location Supervision features are NOT available in all countries. Click here for details. To work, the child’s Android or iOS device must have Norton Family app installed and be turned on.
23 Automatic Deepfake Protection works only for videos in English on supported social media/video platforms; use manual scan on other platforms. Requires Windows 11 or later and a supported browser. Automatic detection additionally requires either an AI PC (minimum 8‑core Qualcomm or Intel CPU, 16 GB RAM) or a non‑AI PC (minimum 6‑core CPU from any brand, 16 GB RAM). On non‑AI PCs with a minimum 4‑core CPU, 8 GB RAM, only manual scan is available. For full details, see https://norton.com/deepfakesupport.
33 Deepfake Protection in Norton Genie AI Assistant is currently available in early access and only YouTube videos in English are supported.
††† Up to $1 million for coverage for Lawyers and Experts, collectively, if needed, for all plans. Reimbursement and expense compensation varies according to plan—up to $1 million for Ultimate Plus, up to $100,000 for Advantage, and up to $25,000 for Standard. Benefits under the Master Policy are issued and covered by third-party insurance companies.
‡ Monitoring available on Windows™ PC, iOS and Android™ devices. Not all features available on all platforms.
‡‡ Requires your device to have an Internet/data plan and be turned on.
§ Monitoring not available in all countries and varies based on region..